Brewery Bavaria launches a major operation a new look for the brand. The new branding will appear on the crates, bottles, cans and kegs, but also for example on tap, glass and signs in the hospitality industry within three months.

The factory in Lieshout is closed for the launch of the new brand mark. All eight hundred people through the land to people at home old crates to exchange for new ones. The old family business refers to one of the biggest investments in its history. It is about a million operation, but the company wants to give any figures.

As in the first figurative Bavaria returns back as the main blue color on the bottle and on the can. ,, We finally choose this color, '' said board member Peer Swinkels during the presentation. Bavaria wants to add value to the brand without the product price increases, he explained.

Part of the new look of Bavaria is an icon in the shape of a compass points south. This compass is symbolic of the self and own course of business. A triangle with rounded sides is the basis for the design as a reference to the three brothers who founded the company in 1925. First in the world introduces Bavaria for catering a glass that is triangular at the bottom.

The new corporate identity of the company will be more efficient. Bavaria will use 12 percent less glass, 30 percent fewer labels and achieves a higher production rate, the company said.

Within eighteen months the new products are also available in the other 129 countries where Bavaria is active.