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Safilo

Centrop Sales, the exhibition for the optical sector in the Netherlands and is held twice a year in spring and autumn. Of course it is Safilo, one of the largest collections of spectacles importers of Netherlands here every year at present.

Complete exhibition concept

After previous successful cooperation was Beurs Styling asked again to provide a complete exhibition concept for Safilo. The target was clearly distinguishable on this great show. Safilo wanted to stand out and was therefore looking for an innovative way to present their identity and their range of frames. In addition, the desire was to put the concept in other events. As one of the leaders in the optics industry it is for Safilo important that the booth has a professional, trendy and stylish look.

Areas

It was important to create a space for sellers of various optics brands and an information point. Based on the available space, the purpose and requirements, Beurs Styling has in agreement with Safilo, placed a LED-lit desk, and two LED-lit columns for the information center. In addition to this information point there was created a seating area.

Logos

Safilo has chosen LED illuminated cocktail tables XL for the sales area. Safilo had the desire to have a generous space per eyewear brand in order to show various spectacles and receive sufficient visitors. Beurs Styling has a few stools positioned on the LED-lit bar tables so there were enough seats for visitors to the sales area. Both the bar and the bar tables were equipped with logos. The Safilo branding was further emphasized by several LED illuminated furniture to set the same blue color as the house style. For the flooring was chosen for a white high gloss laminate. So Beurs Styling has been able to provide a stand that not only had the right look, but also in practical terms offered every opportunity to be successfull at the fair.

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